Uncategorized Archives - SUPER MARKET

Direct contact – business@supermarketmusic.uk

Label contact – team@heistorhit.com

Press – lewis@supercatpr.co.uk

‘The one-stop shop for all your music needs’*

Business tycoons Josh Super and Jack Market seek to monopolise the music industry through their own brand of alt-pop, featuring:

Infectious rhythms
Addictive riffs
A robust approach to stock rotation

In the Spring of 2021, CEOs in the making Josh Super and Jack Market attended a business conference in Salford. After some light networking (and two complimentary drinks included with the ticket) no one they had spoken with shared the same passion for business. As the other attendees departed, collapsing themselves into Nissan Qashqais and making for the A-roads, the pair caught eyes across the conference hall floor. Something was different. They exchanged business cards and couldn’t believe their eyes: Super & Market. “If we didn’t capitalise, it would simply be bad business” the pair conceded, and so it was that a new pop consultancy was registered with the relevant tax authorities.

Driving retail and distribution growth with their own blend of post-dot-com-bubble-pop, the business-chic revivalist, economy-punk duo are serious boys on serious business. The aim? To provide millions of streams across the supply chain. “We start by identifying a gap in the market, sonically,” they state, a critical component to the success of hypermarket pop. “To top it off, we usually add four limiters in series and a 6dB high shelf on everything above 3kHz. That’s the Super Market Sheen™️”. After extensive market research into some of the leading brands in the space–Confidence Man, The Dare, LCD, Fatman Scoop–& always conscious of evolving consumer trends, Super Market innovate and adapt to maintain a competitive edge.“We simply love business: discussing; handling; the taking care thereof. Even down to the last line in the longest contract – We’ll be there. Doing Business.”

Whether they’re Jacking off or Joshing around, avidly managing costs while cultivating a worldwide brand ain’t easy, kids. Streaming platforms have supplied consumers with the convenience of 24/7 shopping, vast product choices, and competitive prices, forcing young indie upstarts to adapt their strategies accordingly. Having a range of products is paramount. “You can learn anything, so why not make everything?” is something of a band motto. Goods branded and consumer Q&As evaluated, market conditions were deemed favourable for Super Market to launch debut EP ‘Shopping List’ into the music category. Ranging from Investo-pop to camp D-I-S-CEO to multinational new-wave with under-the-counter samples, it is forecast that the streaming of this dance-adjacent extended player will account for more than half of all consumer spending in 2025. Tracks as readily consumable as a Fanta and a Rustlers Burger, and three times more essential after a night out. A next day delivery of high-street hedonism. This is high-living in retail hell. Super Market want you to dance. They want you to get messy. They want you to sweat your way through your rented Moss Bros suit.

Recorded in Ableton Live, using any equipment that could be found including a £1 rewired telephone and a Gear4Music drum kit, the tracking for ‘Shopping List’ took place across a mix of mould-ridden rooms and high-end studios: “This was much to the annoyance of our neighbours – we’re currently trying to convince Matty Healy to buy the flats either side of us so we’re able to work round the clock, 24 hours a day.”

Opening track ‘Cereal’ kicks off with a vocal sample that has all the audio crunch of a Sega Megadrive cartridge before transitioning into a bassline that would have been pension fund for LCD Soundsystem. It’s a mesh of post-punk and house, characterised by zigzagging chromatic guitars, cowbell and four-on-the-floor beats. Thematically about snapping out of an elongated bout of depression, Jack remembers “I’d become obsessed with the simplicity and repetitiveness in songs like ‘bmbmbm’ and ‘Midnight Dipper’ as well as dance music in general”. Riding a bed of dub stabs and wavy synths (complete with loungecore-jazz solo) the lo-fi hip hop of ‘Instant Coffee’ percolates the ear and caffeinates the EP. “This one is about coffee.” Super Market acknowledge; some things do exactly what they say on the tin. Paradoxically, ‘Bread’ is a track about unwanted noise. Everyone wants money, and you are no exception. Its economic Nujabes beat at perfect odds with the opulent exhibitionism of the lyrics.’Sangria’ is a My Space-era disco-house stomper genuflecting at the altar of Parisian pioneers like Justice & Daft Punk. 80s synths, champagne kisses & excess. If the EP has a calling card, then it’s penultimate track ‘Ice Cream’. It’s here that the indie auteurs deliver a fevered M83 headrush of emotion wide enough to fill a stadium. High-concept indie with bittersweet energy flooding the upper-midrange frequencies. The lyrics about Gen-Z treat culture speak to thousands powerlessness in the face of macroeconomic trends and using an ice cream man as a metaphor for trickle down economics is iconic. Final track ‘Cigarettes (nicotine)’ is post-comedown-bedsit-indie. Unhurried, melancholy, dissonant. It sounds like Britain. Northern Britain. On a wet Wednesday morning. And it’s glorious.

Do you need anything from the Super Market?

“Super Market whip up a free-flowing brew of alt-pop sweetened with hip-hop stylings, akin to the likes of Jimothy Lacoste or a more aloof and easygoing iteration of Brighton’s Welly.” – Hazel Blacher, DIY Mag

“Jazz-“ – Sam Taylor, Dork

“Fully committed to their high-concept bizarro world, there is nonetheless serious songwriting chops underpinning the endeavour.” – Clash Magazine

“I like it, and it’s very different … it’s almost like if Disclosure met Kaytranada,” – DJ Roesh, BBC Manchester